THE NEXT ASIAN DESIGNERS FOR 9th ANNUAL
NYFW PHYSICAL RUNWAY SHOW
Asia Fashion Collection (AFC) invites designers from across Asia to compete
for a chance at their very own New York Fashion Week runway debut. This season, six finalists
from the AFC Tokyo show are debuting their FW22 collections at AFC’s 9th annual event, presenting their best
stages to conclude an arduous journey! Presenting three fresh brands from Japan: COCOTONO by Kotono Fukazawa, YUUNA ICHIKAWA by Yuuna
Ichikawa and DOKKA vivid by Nodoka Sugaucih and Akiho Ka. Additionally, we have SUNG JU by emerging talent
Sung Ju Lee from South Korea. WooLeeX by next-gen designer duo Yu Nung (Jerry) Hsieh and Ming Jo (Cynthia)
Hsieh from Taiwan, along with GLENDA GARCIA by now-NY-based Glenda Garcia, originally from Indonesia.
Despite the ongoing challenging times, we are excited to annouce their debuting at the NYFW! Please join us this Friday 15th at the Spring Studios, whether in-person or online, to enjoy discovering
the next influential Asian designers.
AFC NY Stage Runway Show
Date: Tuesday, February 15th, 2022 Local Time: 6:00 pm
Location: Gallery at Spring Studios
50 Varick St, Floor 6, New York, NY 10013
Online Live Streaming: www.nyfw.com
Media Contact: taeko@newyork-tokyo.com
<Discover the Taiwanese Brand- WooLeeX >
FW22 theme:
WrevoLutionX
Unlike past exagerated colors and floral patterns, WooLeeX’s latest collection features the concept of symphony.
Elements including collages, printings, and drawings are used on suits, and add to this season's custom fabrics, creating
the brand's very own WooLeeX world.
Jerry and Cynthia Hsieh see music as life with emotions, as a flower telling a story of “Kishōtenketsu” (the structure
and development of classic Chinese, Korean and Japanese narratives) at its own pace as a symphony sways between
high intensity and steady peacefulness. In this season's custom fabrics, patterns of mountains, forests, and waving
plum blossoms are printed on 3D jacquard fabrics. The pattern of jacquards, as music listeners, show different
reactions to different emotions; some thrillingly wave their hands, some fall with the deep melody, and others dance
joyfully to the tune.
This series features lots of formal wear. Suits are known to many for their formality, like a song has its regular rhythm.
WooLeeX, a fashion rebel, uses plaid with formal wear, combining it with different drawings and totem prints. e.g. the
flower cycle and listeners mentioned above. As there are no boundaries in music, a symphony can have the qualities
of heavy metal, hip- hop, and rock music.
FW22 collection reinterprets the definition of formal wear with breakthrough concepts, using brownish fabric such as
the totem of vintage furniture and the pattern above as the brand logo with blossoming flowers (the listeners). Brocade,
which is a familiar fabric to the brand, also makes its appearance. The series allows spectators to rethink the subtlety
between the ups and downs of emotion and the rules & regulations while experiencing fashion and music. Let the
passionate singing and the deep roar interweave a unique narrative, extracting the color of emotion that belongs to
every participated individual.
Brand concept:
WooLeeX is known for its ingenuity to fuse its brand’s artistic painting style with fashion: forceful visual impact at first
glance, delicate hand-drawn work of art at a closer look. The brand integrates the techniques of the East and the West
through cultural hybridity, which is widely shown in the pattern design.
With expression of creative artworks reflected in each season as well as in celebrities’ outfits, the designers not only
bring what they’ve seen and learned back to Taiwan, but add Taiwanese traditional embroidery to experiment with
different styles in order to discover endless possibilities of art, allowing people to re-define and re-experience fashion.
The brand debut with its SS20 "COLOR" collection at the Vancouver Fashion Week in 2019, followed by 2020’s
New York Fashion Week show. Past collaborations include Taiwan local king Jacky Wu, famous host Mickey Hsieh,
and many singers such as Bii, Nine Chen, Kenny Khoo, Kumachan, OSN and more.
